FIFA World Cup 2026™ Business Readiness
In a few short weeks, Toronto will be completely transformed with an influx of tourists, locals, festivals, fan zones, road closures, and so much more.
One of the world's largest sporting events is coming to Toronto, and businesses should be prepared.
Visitors are building their itineraries around the upcoming matches; they are looking for things to do in the city, restaurants to dine at, and activities that will make their time in Toronto unforgettable. And not only visitors, but locals will be building itineraries and looking for things to do.
Toronto's waterfront will be one of the designated zones or hubs during the FIFA World Cup 2026™
Along Queens Quay, there will be two FIFA World Cup 2026™ fan destinations and surrounding programming and activities.
Businesses should expect a significant increase in foot traffic during this period (mid June - mid July) and be prepared.
Being 'business-ready' means preparing your operations, staff, finances, and partnerships. Here is a quick checklist that covers the essentials to help your business navigate this exciting period:
Business Readiness Checklist
Staffing:
Add extra coverage during peak times.
Create a backup plan for delays and absences.
Inventory:
Order early for fast-moving products.
Confirm backup suppliers.
Build in expected delivery-time delays due to road closures and mass demand.
Customer Experience:
Ensure clean signage and pricing.
Short, simple menus.
Varied payment options.
Marketing:
Update 'Google My Business' listings (ensure operating times, menu, and contact are accurate)